Come on puppy, you are smarter than that. All shares purchased through brokers are held by that broker in street name, unless physical certificates have been ordered by the individual share holder. When companies order NOBO list they are given the name of benifical share holders for shares held within each braoerage accounts, but you already knew that right.
The 4,000+ share holders Eric refers too are the actual number of individuals, brokerages (for private holding) or investment firms who actually hold shares of Winning Brands Corp. This makes Eric's share holder count obtained through the NOBO/OBO list an accurate number of individual share holders of record.