Today's PR-- creative way to tortuously get exposure for MMRF on news unrelated except for the CEO affiliation. Just a little cautious when the PR is a fluff piece on the CEO. I would like to think that a CEO's activism is a good indicator of savvy business planning and execution but, alas, I have seen the "Cult of Personality" strategy be misleading to me in the past. Hopefully, this flag will be an exception.
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