It is few and far between when we find a penny stock that has real potential.
Another key element about COHO and why I like the stock is how management is approaching brand management. Some of the key considerations are:
1. Deeply understand the target customer - I don't know Dan personally but it is pretty easy to see that he is a hunter and passionate about it as well. He knows the business.
2. Point out what is compelling or unique about your product - The company clearly states on their website they want to change the way people hunt--they have a patented approach that gives the hunter a distinct advantage.
3. Have a catch slogan or pharse that support's the brand's claims - Dan's slogan "Were family" is pretty powerful etc...He is bringing a distinct and powerful image to the business. Hunting is an enjoyable family activity. It is affordable as well.
4. Aggressively build awareness - Dan is on Facebook, twitter, tradeshows etc...good initial strategy
Some of the other key elements of brand success I can't address at this time, delivering on his promises at each point of customer contact, strong loyal employee base, consistent brand quality and identity etc...if any of you know more about this than I feel free to offer input.
What I don't understand is how much airtime is placed on short term profits -- why anyone would be a renter here and not an owner is beyond me. Again, management can make some short term mistakes to hurt the investor here but he has repeatedly said he values his shareholders. Let's trust and support him until he loses the trust.
.0037 is going to seem pretty cheap when this stock is at .10 and then beyond. Look at DROP and how quickly it ran with a few good endorsements (no revenues to speak of). I'd love to see Dan, who has revenues, sign a few key, avid and highly regarded hunters to his board and/or infomercials.
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