"Many Internet business analysts are getting cramps in their arms charting the online shopping trends of today’s go anywhere, do anything society. That’s because for the 4th consecutive year, online shopping trends have shown another big spike in the amount of goods and services people shop for online.
Much of that business can be attributed to increased consumer confidence in online shopping and increased security protocols. Nowadays, when folks see that a site is security certified, they feel a little better about using their credit card to shop for goods and services online.
A lot of this business, though, can also be attributed to the rise of the affiliate marketing industry, something that has really come into it’s own in recent years.
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Affiliate marketing is a special type of advertising used in web sites and is basically a deal set up between web store owners and web site developers. In return for directing traffic toward business sites, these "affiliate marketers" get paid a commission in return for both the amount of people driven to the site or the amount of sales they generate through their web pages."
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