Codie, you are correct about the lack of ring mat advertising, but did you happen to notice the 50 or so highlight clips containing fighters wearing MP trunks (that MP logo is brilliant, because it is hard to miss) knocking out or simply dominating their opponent. If you missed that, perhaps we were watching too different UFC 140 events. I'd actually prefer the shorts placement in the highlight clips to the mat placement, because the action shots leave a longer lasting impression, in my opinion, and likely cost much less (payment by MP was already made when the fight seen in the clip originally aired) than a new mat placement booking. Where's the congratulations for exercising a little spending discipline. In the final chapter, the truth shall prevail. Industry dominance is just about a given; the share price will follow at some point.