With all due respect, Codie, Revenue means everything. It wouldn't, perhaps, if Muscle Pharm has been in business for decades. Since there was no such thing as a 'Muscle Pharm' in the universe a few years ago, the financial performance expectations are different. Sirius/XM lost money every year they were in business up until 2010. Sirius was officially launched on July 1, 2002 (eight years earlier). Am I to understand you correctly that Sirius Satellite Radio was worthless from 2002 through 2009, because they had no profits? Would a fair value of their shares been zero for that 8 year stretch? Should it have been 2010 when the publicly traded shares should have had any sort of value, because that's when they were profitable? Do you honestly believe that profit level is the sole manner in which wall street values companies? Blockbuster's corpse was recently acquired for more than $300 million, even though they were bleeding money (the Blockbuster 'brand' still had value). Sears Holding Company has been losing money for each of the past 3 reported quarters, yet they are worth $6 billion (market cap) at the moment. Should their shares be given away for free? It's not unusual for money losing companies to be acquired by another company. Do the think that the company which is losing money hands over their company for free? This stock is down at the level it's at, not because of booked loses, but because of lack of trust in senior mgmt (Brad and Cory), due in large part to the recently modified share bonus agreement. Actions by a member of senior management (possibly John Bluher, Muscle Pharm COO) could remedy that trust issue real quick with a concise statement to investors. When trust is restored, or when the level of success is so great that it can not be ignored, MSLP stock will appreciate significantly from this level.
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