Replies to post #409 on Panache Beverage Inc. (fka WDKA)

[Acc441]

Bacardi and/or BEAM would be interested in a Brand(Wodka) that is priced to FAIL?? Really? LOL

The WODKA branding campaign is now over TWO YEARS OLD....the main selling point hammered in this campaign was and STILL is --Quality vodka at a CHEAP price... in other words PRICE-PRICE-PRICE ....and the price point they are attempting to build this Brand with is a MONEY LOSING exercise....the MORE you sell...the MORE you lose.....Panache operates on a shoestring yet still loses money hand over fist due to the poor margins


It is the exact OPPOSITE of what happened with the 42 Below Brand....the 42 Below model was built to eventually make a profit... and because of this the 42 Below Brand was an attractive acquisition target.