How do u infer that Scanclick, and Scanbuy is one in the same. I did see from the link which u provided that Airclick and Scanclick are partners, but don't see the connection between Airclick and Scanbuy.
I do agree with u and the rest that Airclick is not infrnging on NEOM's space, but never the less have to pay for previous infractions. Scanbuy is a different story they are infrnging at will and pounding their chest, I just don't understand why they are grabbing all the headlines over NEOM. The only explanation I would have is that they have strong partnerships in place.
One last quick point... I checked out Scanbuy news videos and it seems like they are emphasizing their business model on comparative shopping, NEOM seems to be much more than just that.