A CEO inheriting this stock would come up with a business plan. He would next let people know of his new direction. People have been misreading what has been PR'd. PR's are advertising and promoting, is McDond'$ wrong for promoting what I think is a pos burger. Truth is no one knows yet what the ceo,s motives are, to soon to tell. I'll give him the benefit of a doubt until proven otherwise, he may a this time be a little over zealous with his new position and enthusiasum. STHG