several things including a few from your list
Latest performance, for one
and u might say well look it's down
sure it is
but i've been playing this one for while and this current pps and anything lower , if one looks at 'latest performance' well then looks like a nice chance for a double or triple
rumors= well, sure
always plays a part down here doesn't it
depends on who's telling me about the rumors
i have certain folks i have been in many plays w and they are good peeps
so a rumor from their lips is a much better bet
and finally pending news
yup
this oil teck deal really ups the ante
and of course
u will have those who will say
KR this and KR that
listen
track record certainly comes into play
but , i don't live in the past and i am always looking at the whole picture
not just the exact ctr
one needs to take in everything in the photo
or u might miss a subtle clue
i know what i speak of too
i majored in photography
hope this answers your q
gltu