"We need to provide a lot more data than is provided in standard codes," explained Nextcode's Levinger.
Nextcode is selling a proprietary scanning system that would replace standard UPC codes with a two-dimensional grid of square dots. Nextcode's codes take up about the same space as a one-dimensional UPC bar code, but include far more information. The codes are also readable on any camera phone, even those with low resolutions.
"It can be used in a variety of applications," Levinger explained.
Levinger said Nextcode's technology will run several new marketing programs starting this summer. He declined to give details
ifitlooks - Have we finalized this LOI yet? It makes me a little nervous reading about all these LOI's that need to be finalized. I would think that if/when we do a PR would be appropriate, quiet period not withstanding.