Replies to post #64627 on Bravada International Ltd (BRAV)

[levitateme]

Not at all nitpicky. And you should post facts or expect to be called out. Nothing's changed with the bravada brand, besides da smartly deciding to capitalize on the part of the business that is currently exploding in this particularly bad economy. Bravadawomen.com is there and taking orders, the elite line is scheduled for early 2012. Current focus is and has been on onlyleggings.com, as danny has literally stepped in a gold mine with this product and concept. That doesn't mean the other parts of the business are done. I believe the bravada brand will be huge when the time is right. Right now da is smartly continuing to focus on and expand on what's proving to be a gold mine for bravada in this bad economy.

[Meerkat]

capitalized startup costs

For anyone who didnt understand this reference. Start-up costs dont get capitalized yet there are on DA's balance sheet. They should have been expensed as incurred.

The costs for internally created patents,trademarks, internally created goodwill and other intangibles are also not a capitalized expense. (with the exception of the costs of registering it, Legal, fees etc..) Some where probably part of a previous acquisition but I would guess some are not.

If these financials were ever audited and adjusted to be GAAP compliant you probably would not recognize them.


I would be careful when you try to calculate gross profit and net income. Whoever is doing the books is being very liberal in their effort to make BRAV look good.

Please do your own due diligence as I provide no assurance and do not express any opinion relating to the financial statements I discuss.