Completely agree with your points. Many of them were a repeat of the comments, concerns and recommendations brought up yesterday. I thought amateur hour was about over, but it appears someone reset the clock.
Since Swank is against hiring a PROFESSIONAL public relations firm I am willing to:
1. Purchase and register a domain 2. Manage the standardization of the company email addresses 3. Purchase a copy of MS Word (it has cool features built in that check grammar and spelling) 4. Proof-read PRs prior to submission