Exactly, that's the loading zone for this stock, and as you mentioned most promo plays have that for a few days before the main run takes place. People who don't know how to play these will usually see it trading like this for a few days and sell thinking it's not going to move any higher or they will get shaken out on the pull backs only to watch from the sidelines as it explodes.
Usually around 75% of the gains of these types of plays come AFTER the first alert and run. So there is quite a bit more to go here, this really hasn't even started yet.
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