lol..yep in the food business..but a Hollywood names kick makes a big difference when you put those in the store, because average people may not really know Chef Joe is. However when people see he served big Hollywood names they will go mad after this..
The media loves Hollywood people and there is nothing like that to promote on the shelve sauces like this and average people love to eat something that Hollowood icons eat whether it's tasty or not..
The Dimaggio name is also HUGE in San Francisco. It is associated with baseball, MM and FOOD. Yep, they still have that restaurant on the wharf, right? If marketed correctly, and its actually good, this line will be much larger than anyone ever anticipated.
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