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maracas1

11/16/11 3:16 PM

#2960 RE: Basser1 #2959

OMG. The company began the fashion operation less than 2 years ago. What more can one ask for. The business model is being executed (impressive website, solid, experienced management, reputable CPA firm, recognizable brand, NEW retail store, HSBC as its operational bank, etc. etc. etc.). From my perspective being in the financial services field, its only at matter of time before this business takes off.

I also got to visit the new store in London and I must say very impressive. Plently of foot traffic in an affluent area. Price points in line with surrounding competitors (i.e Jimmy Choo, Coach, Ann Taylor). Personally observed the sale of 8 items in the 45 minutes I browsed the store. Store manager and personnel very enthusiastic and knowledable of the product, which is exquisite to say the least. They are looking forward to the Olympics to begin and expect significant exposure. Timing could not have been better. Manager shared that the Heros and Demons line (aka street wear) is in production. That process and the release of new higher end merchandise is causing the spike in G&A (contrary to conspiracy theories being circultaed here). Company is also seeking alternative financing to support expected growth. Traditional working capital ines of credit is the preferred alternative, but is considering all potential avenues.

I live in New York and have personally purchased an item at the Saks Fifth Avenue store on 5th Avenue. The display exists and consumers are buying. All seems going as planned.