Rachelelise, that's the elusive part of it all. Nearly a paradox: if there's true substance to a company, and management is highly capable and mature, then any hint at hype or investor manipulation will be substantially absent. But investor psyche (esp. penny folks) hunger for PRs. And yet, there is probably a direct, positive correlation to the crappiness of a penny stock and the number of pr's it issues. NEOM might become the far-reaching absolutely insuated tech of advertising/marketing's future, or, for whatever unseen reasons, it may be bypassed and largely ignored (today's pps contrasts loudly with all the attention the new paradigm is getting. Conclustion: NEOM is presently being ignored by the investing public). But I take considerable comfort in the fact that the only PRs I see are substantive. Management's silence is fresh air in the jaundiced world of penny stocks where 99% of the profits come from momentum plays, subtle and not-so-subtle deception.