Do you realize that it will make a difference to the patient and the physician prescribing it! The pharmacist is just the one filling the script and not the one prescribing it. Maybe you should have spent more time interviewing those who would be prescribing it and have in depth knowledge of how the product works ad the benfits it provides the patient and not the pharmacist.
The whole part of marketing a new product, or should I say a new formulation of a product, is to educate the physician on the benefits it provides to their patients. IGXT's partner would be doing exactly that. Now tell me if you were a patient, why wouldn't you want the new version?
As far as being covered by managed care, it will come down to a price negotiation and from the way I see it, this will be a no brainer - it will be covered by the vast majority!
Cheers!
News 
Market Data 
Discover 
AI
