20K a day in sales and 25K in dilution "on our heads" even every other day will get outpaced by the daily sales, but does he do it every other day? went from 25M to 12M to 10M...SELDOM dilution is getting lesser and lesser while the DAILY sales are going higher and higher
I wouldn't just dismiss what Taki is trying to explain. Growing to fast can be deadly. Running a couple stores is not the same thing as running 15. Think of the additonal costs involved.
Nationwide Product distribution. IT framework. Legal and Accounting Fees
Just to name a few.
These margins are not sustainable at that level and unless you have the revenue in place it can destroy you.