Exactly! Great post. Now imagine Bieber on Display where teens and parents alike will be looking for gifts. OPMG should hit records numbers over the holidays. And PPs will reflect that. Bieber in a Mall? So many will walk over not knowing if its perfume, album, something new, or to get a pic for facebook.
For newbies, if you saw the 20% fishing tactic by mms, you learn what to look for or you get stuck sometimes in their tactic. OPMG is tightening. If .021 hits, blast the ask, and it heads to .028 quick.