"Rice bran is emerging as an eco-friendly, nutritious supplement - and in some cases alternative - to other common food enhancers, like soy, that manufacturers use to increase the bulk and nutritional value of processed foods," says food industry expert Henk W. Hoogenkamp. "Increased use of rice bran by the food industry has the potential to return up to 60 million metric tons per year of under-utilized by-product to the world's food supply."
"The rice-milling industry traditionally has either under-utilized the 60 million metric tons of rice bran it produced on a global scale each year or turned it into animal feed. (Rice bran is the nutrient-rich outer layer of the rice kernel, once the husk has been removed.) An enzyme in the bran quickly renders it rancid, but a new technology turns off that enzyme. " http://www.easylivingguide.com/story.aspx?articleid=7568 our proprietary technology I presume
Now consider this
Food producers in Asia and Europe are already using RiBran Isolate as a food enhancer, and the eco-friendly product is now making inroads in the American market, as well. Industrial Commodities Inc., a Richmond, Va.-based food ingredient distributor with 19 warehouses around the United States, anticipates distributing approximately 40 million pounds of RiBran Isolate to meet the demand of their customers in the meat industry next year, says company Vice President Rick Crowder.
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