Got to think outside the box. Not just going to be a video contest. Revenu is not based on paid memberships. Howie's strong fan following will go on the website to use it as a Fan site. May or may not do any video contests but will generate better advsertising revenue.
Hopefully we can agree that people that work and are in their 30's + are the ones that spend the most money. That is who advertisers go after...not some poor highschool or college student.
In addition, possible contests. A 30+ person with kids may not take the night off to go to a concert..right? They may want to sit down and watch a live concert on their new 60" HD TV. Oh by the way they just bought that TV because they saw an ad on MMX for Sony HDTV's.
Tony's old business model on paid subscribers was focused on youth who would want to pay a monthly charge. Now it is focusing on older folks who are targeted by advertisers.
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