Setonian, it's iron oxide, not the metal (like gold). It's like rust stains you get in sinks from high iron in water. So it needs to be dissolved, maybe with a chelant (EDTA) in water and "washed" out with fresh water. Then you have to worry about disposal of the effluent, the whole process just adds cost to the final clay product. Far cry from the CEO loading up his pickup and making a delivery.