Speaking of Marketing Efforts, I hope there is a well thought out strategy for HOLIDAY ... in progress. I know you guys are always talking about either eating the salmon, or ordering more. For some however, it is a SPECIAL quality product; a bit pricey, but VERY well suited for HOLIDAY entertaining; dinners and parties. Today is October 26th ... How many days until Christmas and New Years ? This is often a make-it or break-it time for many retailers. Wouldn't want this to be a lost opportunity for SMKY. IMHO