If a company is appealing directly to the executives of large organizations, and not the general public, then SEO is not as necessary. It is when the site has to be found by individuals, and you want it to come up in individual searches, that SEO is more necessary. If you go to a labor union and they are all enrolled automatically, then they will go there without searching because they will be given the web address.
I don't want to debate the issue of signing up large groups. There are arguments on both sides. However, because the economy is in the dumper, and people are more desperate than ever, he believes large groups will be more likely to offer their members something free of charge that they can use to save money.
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