And I agree fully with your observations. I'm actually pleasantly surprised by the DUSS viewer numbers here. We now have a few reality series that are direct offshoots of U.S. shows. The popularity of the genre is increasing quickly! JMO-- The corresponding advertisement value and increase in consumer awareness is invaluable and underestimated. As someone stated earlier, the show is actually one big advertisement. Will it translate into sales/revs/profits and future growth?? As an old(er) friend of mine would always say---"Vell---It vouldn't hurt"! GLTA!