We already had the store! We just changed the name, and did some product changes so that the store would reflect our strongest revenue stream.
Adding employees is not debt. You don't have to put a cash deposit on new employees. LOL
Right...I still don't see the part where it said there weren't enough resources. Also, time is a big resource in a fast growing company like that. I think the PR was also referring to time.
Fine and dandy. Such is the nature of the stock market. There are winners and there are losers.