$FHWY .06 News FITT Highway Products, Inc. Announces Negotiations with a Major Marketing Company for Rolling Out F.I.T.T. Energy With Resveratrol to the Retail Market
MISSION VIEJO, Calif., Oct 12, 2011 (BUSINESS WIRE) -- FITT Highway Products, Inc. (OTCBB: FHWY) (the "Company") announced today F.I.T.T. Energy Products Inc. ("FITT"), a non-affiliated operating partner, has entered into negotiations with a leading marketing company to introduce the 2 ounce energy shot, "F.I.T.T. Energy With Resveratrol," to major distributors for a retail marketing launch. FITT is working on an exclusive marketing agreement with the marketing company which, for the last 20 years has been doing business with all of the major distributors in the retail marketplace. Under a joint marketing effort, FITT will produce additional flavors for the energy shot, design a wire rack for counter display, provide retail signage, and redesign its energy shot label and box to incorporate the latest results from the recently completed medical study on the product's impact on resting blood pressure. FITT will be looking to start the retail launch by the beginning of 2012. The updated marketing materials will focus on obtaining retail consumer awareness at the checkout counter point of sale.
For additional information on "F.I.T.T. Energy With Resveratrol," please visit the website www.throwafitt.com.
About FITT Highway Products, Inc.
FITT Highway Products, Inc. is a brand management Company which is in the process of mitigating its debt in order to effectively pursue its business plan. The Company has entered into an Operating Agreement with F.I.T.T. Energy Products Inc. to perform a majority of its operating services, including among other things, selling, marketing, producing and distributing the "F.I.T.T. Energy Shot With Resveratrol" as disclosed in its public filings and press releases.
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