Replies to post #124 on Bravo Brands Inc (fka BRVO)

[sons]

This is also a post from board. Very interesting numbers:

The BIG picture.......
take a pencil and paper , do the math; lets take a look
"Bravo's new products are being vended through strategic partnerships with distribution and vending brokerage firms, at approximately 46 schools in Florida alone, and one large state university."

one large state university can have a student population of 30,000. Assume 3 meals a day and a bottle of Slammer consumed in each meal.
Then number of Slammers consumed per day = 90,000
Per month consumption = 2,700,000
If there are 50 such campusess in the USA ( there could be more)

Then monthly consumption = 135,000,000 Slammers
Assume 10% penetration, then = 13,500,000 Slammers
at 50 cents a piece the monthly rev = $6,500,000
Plus there are other market segments. figure it out!

The key driver is that the BRand should have value, differentiation and broad acceptance. I believe it has all three.

Of course the above numbers are for 2005 and beyond.

[starfire]

Sons...there is a saying that says, " if there is smoke there must be fire!" and so the inference is "if there is rumour then there must be some truth!".