You did your research and spotted the problem today. Huge short @ 29%. One would expect a fight. As for how good the company is. Hey, there are plenty of good companies which don't have good stocks. Trade the stock, invest in the company, was the mantra, before this market. Now it's day trade the volatility or sit on the sidelines.
PS; 9.50 would show bulls are winning. Didn't know about the short position but with todays price action I naturally want to be sure it's going to continue. So second resistance is where I'd feel comfortable enough to take a chance.
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