Replies to post #127905 on Biotech Values

[exwannabe]

Perhaps LLY’s best bet is to position Cialis as the drug of choice for men who have both ED and BPH.

I would suspect many men who need to take a drug for BPH would appreciate the "side effect" even if they do not have much of an ED issue. There is presently heavy use of ED drugs by those who do not need them, but enjoy the benefit anyway.

Many might not go out and start using Cialis "recreationally", but might very well let it factor into a decision on a drug they honestly need to take.

[genisi]

I think that about one third of men with BPH also suffer from ED and I'm sure LLY will target this segment.