I believe he is in it for the long haul. If it works out, he stands go gain $100 million or more. Consider this. He has 108 million shares. If it goes to $1.00 and he sells the company to a Groupon, he would be paid a premium. Maybe he'd get $2.00 a share. That's $216 million. Why would he want to flip the company for a few bucks? Does not make sense. If he works hard, puts in a lot of creativity, it can do well. Eventually, he may advertise in traditional media. However, there are lots of companies and small ventures of one kind or another that start without advertising and spread by word of mouth, e-mail, etc. We all know how things can go viral. Anyway, the Deals of the Day are getting better, and I believe things are starting to move in the right direction.