Personally, all I think is that this company has a ton of potential. The thing is so oversold at the moment. Frankly, the market seems indecisive today.
I'd be willing to bet that with a new PR coming this PPS is going up. This Fall looks to be one which could turn out to be very strong as they start installing in even more hotels.
I bought into this because I see its potential to shoot up in a big way! Just my opinion, but that is what I think is inevitable.