Often, potential investors will look at a chart and say, "oh, it's already done a 10 bagger. Too late to jump in".
Interesting thing here is the bottom (.001) was mere $150K marketcap. Not like a 10 bagger coming off a $2M marketcap bottom.
Current cap of $1.65M is peanuts for a weekly televised show...even if it is only Canadian. Having a full line of merchandise ready to go adds nicely to the potentials, on top of it. Toss in that DUSS is a reporting company that has no DTCC issues, and ya got a pretty attractive investment.