Well 2x100mg isn't too hard for most patients to manage. :)
I don't think I've ever seen a successful attempt to get brand pricing for a new indication given an approved generic with a compatible dosing form. (Some years back I seem to recall an acne/rosacea drug that used a very low dose of an approved antibiotic (minocycline or doxycycline maybe), but there you couldn't split the pills to get the right dose).