Totally agree. I think that is going to change by the day and week until an established pattern emerges. By the way..I want you all to know that just because I am watching for this ad don't you know what I am craving right now is a fillet of SMKY salmon for lunch and I am out (my bad). I have to reorder...but don't feel too bad for me because I am thawing out my second to last package of SMKY beef sirloin tri tip slices to get my SMKY flavor fix. :)