With a 2x performance advantage Intel still has some room to lower voltage and match or beat that 5W. This thing is barely running on fumes as it is. At these levels the processor counts for so little of the power consumption of the system that it really does not matter. It would matter in something like a palm where there is no screen light and no disk drive. In that case I would expect people to buy a strongarm though. You sound like a typical Intel engineer that is not happy until they have 100% domination. I don't think that is really necessary in this case. The Intel products are very far into the "good enough" category. --Alan