BTW re LCoS.....Being very long Spatialight, I am thrilled that the 800-lb Gorilla SONY is endorsing LCoS, and will be offering and advertising a quality LCoS set. This imo means the other TV manufacturers will need to compete. With LG already lining up their (less expensive and beautiful) Spatialight-chipped LCoS units, the Market should demand that other manufacturers enter the space. Look what happened with DLP and Plasma and LCD?? Who they gonna call?? I will be enjoying the show.