Once I again I ask. Have you done your DD on this?
1) Pre-Sale could be from the games themselves. Country of orgin could be used to determine US & European sales.
2) Could be an advertisement that is on the station itself with a phone number to call. Have you checked to see if this is the case? Possibly an e-mail to Q about this.
3) Could be a advertisement in a print mag in Europoe with a phone number.
4) Could be a pre-sale to distrubators not individuals.
The only fact we know is that the organization selling last years video is not selling this years. I confirmed this via e-mail using the link on the EuroGame site.