I checked out the Quaker deal. Neomedia was hired by Stargreetz, the other company mentioned in the story and not Quaker.
Why that blog keeps quoting Laura on all these QR stories recently is very strange. She and Neomedia had nothing to do with Heinz, so why quote her? The quotes are all just blather about the virtues of QR. What credibility to the story is there when no one at Heinz would comment? How would Laura know what was really driving Heinz's decisions? Lame reporting if you asked me.
Even the press Neomedia is generating is smoke and mirrors. Perfect fit with YA's methods.