Don't get me wrong, I probably won't sell, I just don't like losing that much money even though I wrote it off before ever investing it, it's just the thought of purposelly losing that much cash bothers me.
On the other hand I have decided not to invest anymore into it since there is a part of me that is concerned that they might go under, and I am not ready to waste more cash on this if that happens.
I have thought hard about averaging down while it's this low, but then I keep coming back to what if the economy is hurting them worse than they are letting on..... I hope I am wrong about that, and eventually they will pull their collective heads out of their arses but until then, all I can say is the last couple of months of watching this stock has been a real dissappointment.