If you know the history of EV, then you know the names Lauriston Crockett and George Gelsksy, whom I am sure are going to find this very interesting. In the pre-ARTS days, EV tried this very same thing with what I believe was the "Mouth of the South" promoting some kind of energy drink. That fiasco blew up and left some very, very hard feelings towards EV, not to mention some big time issues with the national chain 7/11 and I believe McClain Distributing.
EV burned his bridges in traditional grocery/convenience outlets, so that leaves MLM. I just don't see how this is going to turn out well.