With Hydrozonix in the driver's seat now, I think it is in their hands to promote the product and bear the expense. And I am sure that will happen in due time
I happen to be a camerman. I know how to tell a story visualy, I know how to edit and convey emotion through a camera lens. Why they would not make the machine the focus of their video is beyond me. Everything they said in the video could and should have been done as a voice over while showing video of the process.
At first I thought they might have had proprietary concerns but they show a prominent video about how their process works so I ruled that out.
I have hopes for the company. I found out about it from a friend of a friend who is employed by them. This video though is pretty amateur and not well done at all. The equipment should be the star and its missing completely.