Ok, all semantics.. From what I understand Ellen just got him a ton of exposure very early in his start. The kids got a lot to promote with his new Xmas album coming out, and #phoneguard. I am just very excited to see everyone involved with this really stepping up to the plate. September IPhone launch was a huge milestone. We are just walking right now so those milestones suck when you see them on the horizon. Forgive my poor analogy skills but I think some will understand.