Good info. The word HAS to get out. Ask anyone you know and they have not heard of Medefile. That has to change, and the info-commercial whatever it is will help. The health products seem to do better from what I read as well. People have to know who Medefile is, and this will help.This is from some article I googled.
Ron Popeil has sold $1 billion worth of Ronco rotisserie ovens, while the Tae-Bo Workout infomercial netted $300 million in its first year. Other benefits include viewer recall that can be three times higher than for traditional 30-second spots and phenomenal brand awareness: 92 percent of consumers have heard of the Nautilus Bowflex home fitness system--about the same number of folks that recognize the Nike brand. "It's the power of the half-hour,"
The typical infomercial viewer is a mass-market consumer between the ages of 30 and 50 with some college education and an income of about $50,000 a year. Sixty percent are women. Most important, they're willing, even happy, to sit through a blatant advertisement. "Just by watching," Hawthorne says, "they've raised their hands and said, 'Yes, I'm interested in your product.'"
Hawthorne's research shows that only 30 percent of all TV viewers will buy anything sold on the tube. Just one in 100 will dial the phone number, and viewers will generally watch for 13 to 15 minutes before calling. "It's a live lab of marketing," says Ron Arp of Nautilus, a Vancouver, Wash., company that last year generated infomercial sales of more than $260 million. "We track every ad to get consumer feedback on what's pulling the sale."
News 
Market Data 
Discover 
AI
