Well the main reason countless companies do a forward spilt is exactly for the reasons listed in the PR's. It is to increase liquidity and all the benefits of doing that. It certainly isn't evil. It is a mathematical necessity. You have to have liquidity to move shares. The more shares you move the friendlier and less difficult it is for brokers to accept buys and sells. If you want to look for conspiracies then you will find them. But it really is written in plain English, and folks that admit to not understanding why, should know they are going beyond their pay grade so to speak, in offering that it is evil or dubious. The reasons need no interpretation, other than the reading of PR's.