In general competition does not bother me. They will have proved (or disproved, let's hope not) the concept before anyone takes notice. By then they should have a leg up on the competition.
Besides, it seems to me that there is room for a few competitors, in other cities of course. My main concern about competition is if they find out that their business plan only works in a few states due to the laws of the state.
During the last call John Talamas was researching other states to see if they could expand into them. He specifically mentioned NV, CO and LA for expansion.
Does anyone know if they have excluded any states? States that perhaps cap personal injury cases?