Yep. It all adds up. I was very impressed with the rep at PG, and how concerned she was with my opinion. She asked a lot of questions, and like I said earlier, stated that it sounds amazing.
I have to admit, that if it is P&G that is taking a 20% stake, the results will be unbelievable. Imo, many, if not most companies will follow directly behind in signing licensing agreements with NEOM. They will think, 'If PG is doing it, we will too'! (IMO, they will think, we BETTER follow, in order to compete!)
Also, PG markets DIRECTLY to the consumer (and yes, mainly us gals- who make up over HALF the Earths population!) who are too busy and constantly on the go, to see advertisements from their PC's. So, there will be lots of 'clicking' going on, and lots of revenues for NEOM!
:)