$NXOI ~ I see REVENUES in that PR!...
They want to start with five cities, 1100 videos per city = 5500 videos (X) $40 per video = $220,000
They want to double or triple that with up to 5000 videos per city, times five cities = 25,000 videos at $40. each = One Million Dollars!...
And that's only five cities...What happens when this service goes nationwide?...I wish them luck with this venture, because this could be HUGE!...