Yes correct, that Idea is sold already, now comes the merchandising ( the bread and butter portion of it if you will) this is just now going to start to reap the benefits of that idea.remember the agreement between the movie makers and the person (Scott Rosenberg) made with them for HIS idea.You don't belive for 1 second that Scott didn't say.. here's my Idea go make millions I'll just make NOTHING do you? Come on get real.